Bio

Bruce

A super strategic brand-building amalgam made up of one part copywriter, one part art director, one part new product innovator, Bruce cut his teeth in the vibrant post “Mad Men” NYC ad scene in the 1980’s. Learning from advertising’s greatest strategic and creative minds, he penned his fair share of successful campaigns for a wide range of clients, including the award-winning and iconic TV campaign for Nestle’s Butterfinger candy bar featuring Bart Simpson exclaiming, “Nobody better lay a finger on my Butterfinger!” In the early 90’s he set out to LA to become co-creative director of the west coast office of Jordan, McGrath, Case & Taylor. There he co-managed the creative side of the Nestle account and helped launch brands such as Nestle Bunch-a-Crunch and Butterfinger BB’s. Having survived the ‘94 Northridge Earthquake and Malibu wild fires, not to mention witnessing the OJ Simpson slow-speed-chase first hand, Bruce decided to give up the glamorous LA life and move back east. In 1994 he joined George Carey and his start-up children’s marketing agency, Just Kid Inc. as Creative Director. Bruce played a key role in the overall growth of the company, its evolution to The Family Room, and its recognition as the premier developer of children and family new products, brand growth programs and brand strategies for both CPG companies and not-for-profit organizations. As Partner and Chief Creative Officer of The Family Room, Bruce developed and managed its New Product Development processes that lead to the creation of line extensions and new brands and programs for leading CPG companies including Kraft, Dannon, Kellogg’s, Quaker, Johnson & Johnson, Pepperidge Farm and many more. He has also done a considerable amount of work in the area of childhood enrichment, helping the US Centers for Disease Control create and launch their first ever website BAM!.org, (Body And Mind) intended to educate kids in the areas of health and wellness. He was also instrumental in helping the Charles and Helen Schwab Foundation develop their website for children with “learning differences,” sparktop.org. View my LinkedIn Profile







Chances are you’ve eaten, crunched, slurped, sipped or stuck your fingers together with a product I either created or created the advertising for.