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With over two decades of experience as both a Copywriter and an Art Director I have naturally developed a greater awareness of how the two competencies coalesce to create a powerful and compelling communications effort. This dual perspective allows me to provide the type of guidance creative teams thrive under.
Your advertising copy is the voice of your brand. As one of my favorite college professors once said, “speak clearly, intelligently and from the heart.” That’s how I write copy (Print examples) (TV examples).
If a picture is worth a thousand words, great art direction is priceless . . . at least that’s how I see it, whether it’s a small web banner or a national TV spot
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